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Dental marketing agency · UK
Dental marketing, measured in patients
We run Facebook, Instagram and Google ads for UK dental practices and groups, make sure every enquiry is called while it’s still warm, and show you which ads became consultations and treatment revenue.
120+practices and brands grown
Dental practices we’ve grown
- Space Dental
- White & Co.
- Ark Dentistry
- Yorkshire Dental Suite
- Infinity Dental
- The Dentalist
- Smile White
- Batley Carr
Where the money leaks
Most practices pay for patients they never see
Between the ad and the chair there are five handovers, and each one leaks. Most agencies only look at the first, which is why cost per lead goes down while the diary doesn’t fill.
We work the whole chain, and measure it end to end.
01 · Ad
Wrong people
Cheap clicks from people looking for NHS places, emergencies or a free check-up.
Treatment-specific campaigns aimed at private patients and the postcodes that pay.
02 · Enquiry
Thin forms
A name and number with no idea what they want or when.
Qualifying questions: treatment, timeframe, budget and finance interest.
03 · Call
Called too late
Reception rings the next day. The patient has already booked elsewhere.
Instant alerts, an auto-reply, and a daily list of leads nobody has rung.
04 · Consult
No-shows
Booked consultations that don’t turn up, with no deposit and no reminder.
Reminder sequences and deposits, with show rates tracked by campaign.
05 · Treatment
Untracked revenue
Nobody can say which ad the patient came from once they pay.
Payments matched back to the ad, so budget follows treatment value.
Dental marketing services
One joined-up system, from ad to treatment plan
Use all of it, or start where your practice leaks most. Each service is built for dentistry and measured on patients.
Facebook & Instagram Ads for Dentists
Create demand for private treatments, and judge every campaign on consultations booked, not form fills.
↗Google Ads for Dentists
Catch patients already searching for implants, aligners or a new dentist, without paying for NHS or emergency clicks.
↗Dental Implant Marketing
High-value implant enquiries, kept warm through a long decision until the treatment plan is signed.
↗Invisalign & Clear Aligner Marketing
A steady diary of aligner consultations, won from the high-street brands on results and speed.
↗Lead Conversion & Dental CRM
Speed-to-lead, follow-up and reception scripts, so the enquiries you pay for turn into consultations.
↗Patient Tracking Dashboard
Every patient traced from the ad that found them to what they paid, by clinic, treatment and postcode.
↗By treatment
Marketing for the treatments that grow a practice
Each treatment has its own patient, its own decision and its own numbers. We build campaigns for each one.
Dental Implant Marketing
High-value implant enquiries, kept warm through a long decision until the treatment plan is signed.
↗Invisalign & Clear Aligner Marketing
A steady diary of aligner consultations, won from the high-street brands on results and speed.
↗Composite Bonding Marketing
Bonding enquiries from people who have been thinking about their smile for months, booked before they price-shop.
↗Veneers Marketing for Dentists
Considered, high-value veneer cases, won on trust and clinical judgement rather than the lowest quote.
↗Teeth Whitening Marketing
Professional whitening that brings new patients through the door, and leads on to the treatments that follow.
↗Private New Patient Marketing
Private new-patient exams and plan members: the steady base that every other treatment grows from.
↗The first 90 days
Measure first, then spend
Every new practice starts the same way. Tracking goes in before the budget goes up, so every decision after launch is made on real patients, not guesses.
Weeks 1–2
Audit & tracking
Ad accounts, CRM and practice software connected. Your dashboard goes live with what you already have.
Weeks 3–4
Launch
New campaigns, forms and creative for your priority treatments, aimed at the postcodes that pay.
Month 2
Fix the leaks
Speed-to-lead, call scripts, reminders and the leads nobody rang. The cheapest growth you’ll ever buy.
Month 3
Scale what pays
Budget moves to the treatments, clinics and areas producing revenue, not just leads.
Patient tracking
See which ads become patients
Your dashboard joins ad spend to leads, consultations, attendance and what each patient paid, by treatment, clinic and postcode. Updated through the day, and yours to log into.
Ad spend£6,200
Leads412
Consults booked96
Treatment value£148,600
| Treatment | Spend | Leads | Consults | Treatment value |
|---|---|---|---|---|
| Implants & full-arch | £2,400 | 88 | 31 | £96,400 |
| Invisalign | £1,800 | 164 | 38 | £41,800 |
| Composite bonding | £1,200 | 112 | 19 | £8,900 |
| New patient exams | £800 | 48 | 8 | £1,500 |
By treatment and clinic
Know whether implants in one clinic are paying for aligners in another.
By postcode
See where your highest-value patients live, and point the ads at those areas.
Leads nobody called
A same-day list for reception, so paid enquiries don’t quietly go cold.
Practices and groups
Built for one surgery or twenty
An independent practice needs a few high-value patients a month, booked by a small team that’s already busy. We keep it focused: one or two treatments, a follow-up process reception can actually run, and numbers you can check in a minute.
A group needs to know which clinics are growing and which are carrying the others. Every site gets its own budget, targets and catchment map, with one view across the group.
- Treatment coordinators get qualified enquiries with the patient’s treatment, timeframe and finance interest already captured.
- Practice managers get a daily list of who to call, and see show rates and conversion by clinic.
- Owners see spend against treatment value, not clicks against impressions.
Advertising rules. Every ad and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: no misleading claims, clear pricing and finance terms, and no pressure tactics. Your practice’s reputation is never the price of a lead.
Who you’ll work with
You’ll talk to the person accountable for your results, not a sales team.
Nuvic is founder-led. On your first call we’ll look at your current ads, how enquiries are handled and what your diary needs, then tell you plainly where the growth is, even if the answer is that you don’t need us yet.
Where we work
Dental marketing by region
Leeds-based, working with practices across the UK. The same system, tuned to how patients choose a dentist where you are.
Dental marketing for Yorkshire practices and groups
Leeds-based dental marketing for Yorkshire practices and groups: Meta and Google ads, lead conversion and patient tracking across NHS and private areas.
↗Dental marketing for London practices and groups
Dental marketing for London practices and groups: Meta and Google ads in a crowded private market, fast follow-up and patient tracking by clinic.
↗Dental marketing for Manchester practices and groups
Dental marketing for Greater Manchester practices and groups: Meta and Google ads, lead follow-up and patient tracking across city and suburban catchments.
↗Questions practices ask
Dental marketing FAQs
What does a dental marketing agency actually do?
It brings new private patients into your practice. At Nuvic that means three connected jobs: running Facebook, Instagram and Google ads for specific treatments; making sure every enquiry is followed up fast enough to book; and tracking which ads produced consultations and treatment revenue, so budget goes where patients come from.
How much does dental marketing cost in the UK?
You pay two things: a monthly management fee to us, and an ad budget paid directly to Meta and Google from your own accounts. The right ad budget depends on your treatments, your area and how many new patients your clinicians can take. We work it out from your numbers on the first call, rather than selling a fixed package.
Do you work with single practices and multi-site groups?
Both. For an independent practice we usually focus on one or two high-value treatments first. For groups, every clinic gets its own budget, targets and catchment, so you can see which sites are growing and where the next pound should go.
Which treatments do you market?
Private treatments where marketing changes the numbers: dental implants and full-arch, Invisalign and clear aligners, composite bonding, veneers, whitening, and private new-patient exams. Each treatment gets its own campaigns, so it is judged on its own patients and revenue.
Can you filter out NHS and emergency enquiries?
Yes. Targeting, wording, negative keywords and qualifying questions on every form are set up to attract private patients for the treatments you want, and to keep NHS waiting-list and emergency-only enquiries away from your paid campaigns.
Do you work with our software and CRM?
Yes. We connect to the systems you already run, including Dentally, GoHighLevel and HubSpot, so enquiries, bookings and payments can be matched back to the ad that brought each patient in.
How quickly will we see results?
Enquiries usually start within the first few weeks of launch. The bigger gains come in months two and three, once tracking shows which treatments, clinics and postcodes actually turn into revenue and the budget moves there.
Do we keep our ad accounts and data?
Yes. Campaigns run in your own ad accounts with access you grant, and your dashboard shows you exactly what we see. If you ever leave, everything stays with you.
Guides
Reading for practice owners
Straight answers to the questions practices ask before they spend.
Guide