Lead conversion & dental CRM

Turn the enquiries you pay for into patients

Ads only bring enquiries. Whether they become patients depends on how fast someone calls, how often they follow up and what they say. That’s where most practices quietly lose the money they spend on ads.

Book a 30-min callAll dental services

The problem

Speed beats spend

Enquiries arrive while reception is checking patients in. A few get called the next morning, some get one attempt, and some get missed entirely, with no system showing which.

Doubling ad spend is expensive. Calling every lead within minutes and following up properly usually costs nothing extra, and it lowers the real cost of every new patient.

What we do

A follow-up system your team can actually run

  • CRM set up properly in GoHighLevel, HubSpot or the system you already use, with a pipeline that matches how your practice books.
  • Speed-to-lead: an instant auto-reply and an alert to the right person, so every enquiry hears from you in minutes.
  • Follow-up sequences by SMS, email and call tasks for the people who don’t answer first time.
  • Call scripts and objection handling for reception and treatment coordinators, per treatment.
  • A daily list of leads nobody has called, so nothing paid for goes cold.

How it’s measured

Measured on who got called, and when

The numbers that tell you whether the team is converting what the ads bring in.

Speed to lead
Minutes from enquiry to first call attempt, by day and by person.
Contact rate
The share of enquiries actually spoken to.
Booking rate
The share of enquiries booked into a consultation.
Unworked leads
Enquiries with no contact attempt, listed daily until they’re cleared.

Who you’ll work with

We’ll show you how many of last month’s enquiries were never called.

Book a 30-minute call. We’ll look at what you’re running now and tell you plainly what we’d change, and what it should be worth.

Book a 30-min call

Questions practices ask

Lead conversion FAQs

Why do dental practices lose leads?

Mostly slow or missed follow-up. Enquiries arrive while reception is busy, a few calls get missed, and there’s no system to catch them. A CRM with alerts, sequences and a daily unworked-leads list fixes most of it.

Which CRM is best for a dental practice?

The one your team will actually use. We work with GoHighLevel and HubSpot and connect to Dentally, so leads and bookings are matched wherever they’re recorded.

Will this mean more work for reception?

Less wasted work. Qualified enquiries, automatic first replies and a clear daily call list mean the team spends its time on the people most likely to book.

Who owns the ad accounts and the data?

You do. Campaigns run in your own Meta and Google accounts with access you grant, your CRM stays yours, and your dashboard shows you everything we see. If you ever leave, it all stays with you.

Do your ads follow the GDC and ASA rules?

Yes. Every ad, form and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: accurate claims, clear pricing and finance terms, consent for any patient imagery, and no pressure tactics.

Guides

Guide

Why dental practices lose half their leads, and how a CRM fixes it

More dental services

Facebook & Instagram Ads for Dentists

Create demand for private treatments, and judge every campaign on consultations booked, not form fills.

Google Ads for Dentists

Catch patients already searching for implants, aligners or a new dentist, without paying for NHS or emergency clicks.

Dental Implant Marketing

High-value implant enquiries, kept warm through a long decision until the treatment plan is signed.

Invisalign & Clear Aligner Marketing

A steady diary of aligner consultations, won from the high-street brands on results and speed.

Patient Tracking Dashboard

Every patient traced from the ad that found them to what they paid, by clinic, treatment and postcode.

Composite Bonding Marketing

Bonding enquiries from people who have been thinking about their smile for months, booked before they price-shop.