Invisalign & clear aligner marketing
A full diary of aligner consultations
Most people thinking about straighter teeth aren’t searching yet; they’re scrolling, and the direct-to-consumer aligner brands are spending heavily to reach them first. We put your practice in front of them with real results, and get them booked.
The problem
You’re competing with brands, not the practice down the road
Aligner patients compare your practice with brands that promise straighter teeth by post. Price is the first question, and a slow reply is a lost case.
Your advantage is real clinicians, real results and an in-person assessment. Most practice ads don’t show any of it.
What we do
Show real results, answer the money question, reply fast
- Meta campaigns that create demand with patient stories and genuine before-and-afters, and Google campaigns that catch people already comparing.
- Smile-assessment and consultation offers that give people a low-pressure reason to come in.
- Landing pages that answer cost and monthly finance up front, plus how long treatment takes and what happens at the first visit.
- Follow-up for enquiries that didn’t book, which is where much of the aligner revenue is won.
- Combined-treatment journeys: aligners then bonding or whitening, tracked as one patient’s value.
Advertising rules. Every ad and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: no misleading claims, clear pricing and finance terms, and no pressure tactics. Your practice’s reputation is never the price of a lead.
How it’s measured
Measured on cases started
A booked assessment is only the halfway point.
- Cost per assessment
- Spend per aligner consultation booked, by campaign.
- Assessment-to-case rate
- The share of assessments that start treatment.
- Follow-up recoveries
- Enquiries that didn’t book first time but did after follow-up.
- Treatment value
- Aligner and add-on treatment revenue per campaign.
Who you’ll work with
We’ll show you how many aligner enquiries you’re getting, and how many quietly never hear back.
Book a 30-minute call. We’ll look at what you’re running now and tell you plainly what we’d change, and what it should be worth.
Questions practices ask
Invisalign FAQs
How do I get more Invisalign patients?
Create demand on Meta with real patient results, catch searchers on Google, send both to a page that answers cost and finance clearly, and follow up quickly with everyone who enquires, including the ones who didn’t book first time.
Is it worth advertising aligners if we’re not a top-tier provider?
Yes. Patients choose a practice they trust and can afford. Your results, your reviews and how quickly you respond matter far more than a provider tier.
Can we advertise “Invisalign” by name?
You can refer to the treatment accurately, but brand trademarks and claims have rules. We write ads that are accurate about the treatment and your practice, within the CAP Code.
Who owns the ad accounts and the data?
You do. Campaigns run in your own Meta and Google accounts with access you grant, your CRM stays yours, and your dashboard shows you everything we see. If you ever leave, it all stays with you.
Do your ads follow the GDC and ASA rules?
Yes. Every ad, form and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: accurate claims, clear pricing and finance terms, consent for any patient imagery, and no pressure tactics.
More dental services
Facebook & Instagram Ads for Dentists
Create demand for private treatments, and judge every campaign on consultations booked, not form fills.
↗Google Ads for Dentists
Catch patients already searching for implants, aligners or a new dentist, without paying for NHS or emergency clicks.
↗Dental Implant Marketing
High-value implant enquiries, kept warm through a long decision until the treatment plan is signed.
↗Lead Conversion & Dental CRM
Speed-to-lead, follow-up and reception scripts, so the enquiries you pay for turn into consultations.
↗Patient Tracking Dashboard
Every patient traced from the ad that found them to what they paid, by clinic, treatment and postcode.
↗Composite Bonding Marketing
Bonding enquiries from people who have been thinking about their smile for months, booked before they price-shop.
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