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Composite bonding marketing
Bonding enquiries that turn into booked smiles
Composite bonding is often the first cosmetic treatment a patient considers. They have usually been looking at their smile in photos for months before they enquire. We reach them on the feed, answer the questions they are embarrassed to ask, and get them in front of your clinician.
The problem
Bonding is easy to enquire about, and easy to walk away from
Bonding sits at a price point where people feel comfortable enquiring on impulse, which is good for lead volume and bad for lead quality. Many enquiries are price checks. Some people want a result bonding can’t give, and some are comparing your quote with a clinic two towns away.
Practices that treat every bonding enquiry the same end up with a full inbox and a quiet chair. The work is in sorting the ready from the curious, and in making sure the right patients hear from you before they hear from anyone else.
Bonding also has a clinical side that ads tend to skip. Not every patient is suitable, results depend on the bite and existing teeth, and composite needs maintenance. Ads that promise a perfect smile in an afternoon attract the wrong people and break advertising rules.
What we do
Demand on the feed, honesty on the page, speed on the phone
- Meta campaigns built around real cases: clinician-led video explaining what bonding can and can’t do, and genuine patient results used with written consent where the platform allows them.
- Google campaigns for people already searching “composite bonding near me” or “edge bonding cost”, with NHS, DIY and overseas searches excluded.
- SmilePreview on the landing page, so a curious visitor can see a likely outcome and leave their details for a consultation, rather than bouncing after checking the price.
- Qualifying questions on every form: which teeth, what bothers them, how soon, and whether they want to spread the cost.
- Fast follow-up by call, SMS and email, with a different message for people who asked about price and people who asked about suitability.
- Combined-treatment journeys: whitening before bonding, or aligners before bonding, tracked as one patient so the full value of the campaign is visible.
Advertising rules. Every ad and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: no misleading claims, clear pricing and finance terms, and no pressure tactics. Your practice’s reputation is never the price of a lead.
How it’s measured
Measured on completed cases
Bonding leads are plentiful. What matters is how many reach the chair and what they go on to have done.
- Cost per bonding consultation
- Ad spend divided by bonding consultations booked from that campaign.
- Consult-to-treatment rate
- The share of bonding consultations that go ahead with treatment.
- Combined-treatment value
- Revenue from bonding plus whitening, aligners or hygiene for the same patient.
- Lead source mix
- How many bonding patients came from Meta, Google, chat or SmilePreview.
Who you’ll work with
We’ll show you how many of your bonding enquiries became patients, and where the rest went.
Book a 30-minute call. We’ll look at what you’re running now and tell you plainly what we’d change, and what it should be worth.
Questions practices ask
Composite bonding FAQs
How do dentists get more composite bonding patients?
Run treatment-specific campaigns on Meta to create demand and on Google to catch people already searching. Send both to a page that explains what bonding can and can’t do, how long it lasts and how cost works. Then reply within minutes, because bonding patients often enquire with more than one practice.
Can we show bonding before-and-after photos in ads?
On your website, genuine and representative results can be shown with the patient’s written consent, in line with GDC guidance and the CAP Code. On Facebook and Instagram, Meta’s advertising standards restrict before-and-after imagery for cosmetic procedures, so check the current policy before relying on them in an ad.
Should bonding ads show a price?
Many patients want to know whether bonding is within reach before they book. If you show a price, make it accurate: a “from” price must reflect what a fair share of patients actually pay, and any finance wording must follow the rules for credit advertising.
Why are our bonding leads poor quality?
Usually the ad promises a dramatic result, the form asks only for a name and number, and nobody calls quickly. Clearer ads, a few qualifying questions and same-day follow-up normally change who enquires and how many attend.
Who owns the ad accounts and the data?
You do. Campaigns run in your own Meta and Google accounts with access you grant, your CRM stays yours, and your dashboard shows you everything we see. If you ever leave, it all stays with you.
Do your ads follow the GDC and ASA rules?
Yes. Every ad, form and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: accurate claims, clear pricing and finance terms, consent for any patient imagery, and no pressure tactics.
More dental services
Facebook & Instagram Ads for Dentists
Create demand for private treatments, and judge every campaign on consultations booked, not form fills.
↗Google Ads for Dentists
Catch patients already searching for implants, aligners or a new dentist, without paying for NHS or emergency clicks.
↗Dental Implant Marketing
High-value implant enquiries, kept warm through a long decision until the treatment plan is signed.
↗Invisalign & Clear Aligner Marketing
A steady diary of aligner consultations, won from the high-street brands on results and speed.
↗Lead Conversion & Dental CRM
Speed-to-lead, follow-up and reception scripts, so the enquiries you pay for turn into consultations.
↗Patient Tracking Dashboard
Every patient traced from the ad that found them to what they paid, by clinic, treatment and postcode.
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