We’re here to help
Let’s talk about your practice
What happens next?
A 30-minute call with the founder
We’ll show you where your patients are slipping away
Plain advice, even if the answer is “not yet”
Facebook & Instagram ads for dentists
Meta ads that fill the diary, not the inbox
Most people who end up with aligners, bonding or implants weren’t searching when they first saw the ad. Meta is where that demand starts. We build it per treatment, and judge it on the patients it books.
The problem
Cheap leads are the expensive ones
Meta’s algorithm finds more of whatever you tell it success looks like. Tell it a form fill is success and it finds people who fill in forms: curious, cheap, and often unreachable.
That’s why so many practices see cost per lead fall while the diary stays empty. The fix isn’t cheaper leads. It’s teaching Meta what a patient looks like.
What we do
Built per treatment, trained on bookings
- Separate campaigns per treatment, each with its own budget, audience and message, so aligners never compete with implants for spend.
- Qualifying lead forms: treatment interest, timeframe and finance questions that sort the ready from the browsing before reception picks up the phone.
- Creative made for dentistry: clinician-led video, patient stories and genuine before-and-afters (with consent), refreshed before it tires.
- Conversions API: booked consultations and treatment value sent back to Meta, so the algorithm learns who books, not who clicks.
- Postcode targeting: budget aimed at the areas your paying patients actually come from, per clinic.
Advertising rules. Every ad and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: no misleading claims, clear pricing and finance terms, and no pressure tactics. Your practice’s reputation is never the price of a lead.
How it’s measured
The numbers we report
Cost per lead is on the report, but it’s never the headline.
- Cost per consultation
- Ad spend divided by consultations booked from that campaign.
- Show rate
- The share of booked consultations that attend, by campaign and clinic.
- Treatment value
- What patients from each campaign went on to pay, from your practice software.
- Return on ad spend
- Treatment value against spend, per treatment, so budget follows revenue.
Who you’ll work with
We’ll show you which of your Meta campaigns are booking patients, and which are just collecting names.
Book a 30-minute call. We’ll look at what you’re running now and tell you plainly what we’d change, and what it should be worth.
Questions practices ask
Meta ads FAQs
Are Facebook and Instagram ads worth it for dentists?
Yes, especially for private treatments people don’t search for until they’re prompted: Invisalign, composite bonding, veneers and implants. Meta creates that demand; Google catches people already looking. Most practices do best running both, tracked to bookings.
Why are our Meta leads poor quality?
Usually because the campaign is optimised for form submissions, with no qualifying questions and no booking data sent back to Meta. Adding qualification and the Conversions API typically changes who the ads reach.
Can we use before-and-after photos in dental ads?
Genuine before-and-after images can be used with the patient’s written consent, as long as they’re representative and not misleading under the GDC’s guidance and the CAP Code. We check every piece of creative against both.
Who owns the ad accounts and the data?
You do. Campaigns run in your own Meta and Google accounts with access you grant, your CRM stays yours, and your dashboard shows you everything we see. If you ever leave, it all stays with you.
Do your ads follow the GDC and ASA rules?
Yes. Every ad, form and landing page we write follows the GDC’s guidance on ethical advertising and the ASA’s CAP Code: accurate claims, clear pricing and finance terms, consent for any patient imagery, and no pressure tactics.
More dental services
Google Ads for Dentists
Catch patients already searching for implants, aligners or a new dentist, without paying for NHS or emergency clicks.
↗Dental Implant Marketing
High-value implant enquiries, kept warm through a long decision until the treatment plan is signed.
↗Invisalign & Clear Aligner Marketing
A steady diary of aligner consultations, won from the high-street brands on results and speed.
↗Lead Conversion & Dental CRM
Speed-to-lead, follow-up and reception scripts, so the enquiries you pay for turn into consultations.
↗Patient Tracking Dashboard
Every patient traced from the ad that found them to what they paid, by clinic, treatment and postcode.
↗Composite Bonding Marketing
Bonding enquiries from people who have been thinking about their smile for months, booked before they price-shop.
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