Smile White

A brand new clear aligner brand, from £10k a month to £10 million

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Case detail
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Client challenges

Increasing incoming revenue for a new brand trying to compete with industry giants like Invisaling & Smile Direct Club

  • Competing with similar brands like Invisalign
  • Setting up a smooth pipeline for customers to flow through
  • Building retention and upselling systems to ensure customers remain happy
  • Creating a presence on social media through both paid and organic pipelines.
  • Being seen on Google through advertising with a smaller budget
  • Convincing new dentists to join and sell the brand
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The solution

We created unique videos that stood out among Smile White's competitors, adopting a user generated content approach to increase trust with general public, as well as adopting AI into our CRM platforms to ensure all customers we're retained.

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The result

Their monthly income increased from £10,000 to £2 million within 8 months, now reaching around £10 million per month. The number of dentists offering the service increased 10 fold as the number of potential new patients increased.

19,900

%

Increase in revenue

150

%

Increase in partnered dentists

94

%

Customer retention

Project information

Date:
May 6, 2026
Client:
Smile White
Industry:
Medical
Services:
Google Ads, Social Media Ads, Content Creation, CRM, Website Design
Technology stack:
Google, Meta, TikTok, HubSpot, Figma, Webflow
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