Gym King

A leading UK gymwear and lifestyle brand whose Shopify store we optimised, introducing Klarna and lifting sales by 40%.

Case detail

Client challenges

Gym King is one of the UK's best-known gymwear and lifestyle fashion brands, stocked everywhere from Selfridges to John Lewis. By 2020 the brand had the products and the following; what it needed was a Shopify store that converted that demand as efficiently as possible and removed any friction stopping shoppers from checking out.

Conversion left on the table. Strong traffic and demand weren't translating into as many completed orders as they should.
Checkout friction. Price-conscious, younger shoppers wanted flexible ways to pay, and not offering them was quietly costing sales.
Store performance. The Shopify experience needed optimising to make buying faster and easier across devices.

No items found.

The solution

We focused on the fastest, highest-impact levers to grow revenue from the traffic Gym King already had.

Store optimisation. We optimised the Shopify store and on-site journey to reduce friction and make browsing and buying faster and smoother, lifting conversion across the funnel.

Klarna integration. We introduced Klarna's buy-now-pay-later into the business, giving Gym King's audience the flexible payment options they expected and removing a major barrier to purchase at checkout.

Built for the brand's audience. Every change was aimed at the way Gym King's customers actually shop, mobile-first, fast and frictionless.

No items found.

The result

The combination of a smoother, optimised store and flexible Klarna payments had an immediate commercial impact: sales increased by 40%. By meeting customers with the payment options they wanted and removing friction from the journey, Gym King turned more of its existing demand into completed orders.